Google has been offering digital marketing image search for some time now. However, with the launch of Google Multisearch , the company wants to innovate the way this type of search is done. Now the user has the opportunity to find exactly what they need by simply combining text and images.
According to the company, the goal is to offer users the possibility of asking questions in the search engine with few or no words . In other words, for Google, an image is really worth a thousand words. Want to understand how this tool works? Read the topics below.
What is Google Multisearch?
5 prints of how Multisearch works.
With the aim of improving internet searches, Google created a feature that uses images and texts for users to discover information on the search engine. This is Google Multisearch, announced by the big tech in 2022.
According to the company, with the multisearch tool, the user will be able to ask a question about an object and refine the search through keywords. Google claims that this feature was made to “ go beyond the search box and ask questions about what you see ”.
The initial trial period for Google Multisearch is only available for shopping-related searches , such as clothing or furniture. For now, the feature can be used in English, but other countries are expected to receive the new feature in the coming months.
With this feature, for example, the user can insert the image of a dress they saw in a store, in phone number list the color they want to buy. With this information, the search engine displays the object of the search in the requested shade.
If the user wants to go beyond the image, they can simply enter “where to buy” or similar digital marketing terms in the search box and Google will present the stores where the item is available. This will be possible thanks to the cross-referencing of data from Google Shopping results .
One of the advantages of should we bet everything on the brand? this new feature is the wide range of search options . You can ask the search engine for tips on perfect accessory combinations for the dress you entered in your search, for example. Or, you can ask for decorating tips to match the sofa in your living room.
Google Multisearch in Brazil
There is no exact date for Google Multisearch to arrive in Brazil. However, the feature is expected to be launched in 70 other languages , including Brazilian Portuguese. But brands can prepare for when the feature arrives here.
Ultimately, the user benefits whatsapp number from the ease of finding results for what they are looking for. So, when the tool is available here, it is very likely that adoption will happen on a large scale — and that is why you should pay attention.
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Let’s see how the tool works.
How does the Multisearch tool work?
Google Multisearch allows people to search with images and text at the same time.
Google Multisearch is initially available on the Android and iOS app, and works through Google Lens Multisearch. To use it, the user needs to point the camera at an object and photograph it or take a screenshot and insert it into the search engine, with text search.
The tool is known as multiple search and uses Artificial Intelligence (AI) to capture the search and present the answers to users. This feature ensures more accurate results; for example, it will be possible to search for an object that the user has just photographed on the street.
The more searches you do on Google Multisearch, the better the results you’ll get thanks to the Machine Learning feature — which promises to deliver results in less than the blink of an eye.
In addition to Google Shopping, the multiple search will cross-reference data with other tools from the company itself, such as Google Maps , which allows the user to find nearby establishments that offer the item searched, with information about the location’s opening hours.
Google Multisearch and digital marketing
Despite the innovations brought by the world’s most widely used search engine, it is still too early to measure the tool’s impact on digital marketing . After all, the feature is still in the testing phase in some locations and only for searches related to purchases.
Google Multisearch will undoubtedly change the way content is produced on the internet, especially in e-commerce. Brands will have to use good images added to keywords and optimization tools. Investing in Google Shopping will also be essential.
It will be important to understand how the target audience communicates beyond searching for words.
As of yet, there is no Search Engine Optimization (SEO) strategy specifically geared toward multiple search. However, digital marketers need to rethink SEO content production if the feature becomes permanently available.