Your path to business value in 2025
Despite the robust capabilities of AEC, many organizations find themselves grappling with how to prioritize, implement, and operationalize this sophisticated technology stack to drive real business value. The end goal is clear – to acquire, retain, and grow customer relationships while extracting meaningful insights from every interaction. Yet the fax lists path to achieving this goal often proves more complex than anticipated.
As a platinum Adobe solutions and technology partner, Acxiom has guided many businesses through their AEC journey. One pattern we consistently observe when engaging with new clients is that many have technically implemented various AEC components, and activated features, but they have done so without first aligning their data and technology strategy with their customer journey vision. The consequences of this disconnect are costly. These organizations fail to realize the full potential of their investment, missing out on the substantial value AEC is designed to deliver.
Looking ahead to the rest of 2025,
I want to share targeted recommendations for either implementing AEC for the first time or optimizing your existing implementation to align with three challenges in inbound business your customer journey strategy. By acting on these insights now, you can transform your. The end goal is clear – to acquire customer journey performance and maximize your return on investment by year’s end. Here’s how to bridge the gap between AEC’s capabilities and your organization’s goals.
Step 1: Build your foundation: unifying data to power your customer journey vision
The cornerstone of any successful AEC implementation is a robust data and insights engine – and Adobe’s Real-Time CDP (RTCDP) is where this magic happens. But The end goal is clear – to acquire before diving into data unification, I always advise my clients to carefully map their ideal customer journeys and identify the specific data points needed to bring these journeys to life.
Working with an experienced martech partner like united states business directory Acxiom can accelerate this critical foundation-laying process to just a couple of months. If you start now, by spring, through this collaboration, you’ll have achieved several crucial milestones. You will have developed:
- A clear understanding of implementation costs and a detailed budgeting roadmap.
- A comprehensive assessment of gaps in your identity and data strategy.
- Deep insight into how critical data points flow through your customer journeys in AEC.
- Confidence in your data quality, ensuring meaningful customer experiences.
- A crystal-clear role definition for every team member involved in the project.