The marketing mix is a set of elements that represent the activities adopted by marketing, with the main objective of generating the desire to purchase in the consumer.
In its most famous conception, it is based on the four marketing elements: product, price, place and promotion, which are fully known and used in businesses and the entire market.
Contrary to what most of the public believes, marketing is an area that encompasses much more than simple and pure advertising.
This intricate area deals with production, finance, logistics, analysis and many other segments that interact with each other and provide more direction and assertiveness for business.
What is the marketing mix?
The marketing mix takes into account a series of important variables for the company, each of which brings threats and opportunities, defended and explored through strategic planning.
In fact, this resource is one of the pillars if we are talking about a marketing plan. By evaluating and predicting the individual strengths and weaknesses of the marketing mix fundamentals, it is possible to develop effective tactics to achieve the expected results.
Simply put, the elements come together for the same purpose, facilitating the implementation of what was developed collectively, generating maximum efficiency, for example, for your company that works with electrical terminals .
You’ve probably heard that unity is strength, right? In other words, a marketing mix basically uses this concept to create a task force that unifies all areas related to marketing, bringing much more assertiveness and precision.
The team brings new ideas to the corporate world. As a result, other authors introduce new components to the concept, making it possible to achieve precision through this combination, from defining the concrete mixer rental value to various aspects of the company.
This is how the 7 Ps and 4 Cs of the marketing mix emerged, a more modern definition of the same method, which are:
Product;
Price;
Square;
Promotion;
People;
Processes;
Physical test.
>Therefore, by adding these last three implementation of principles of sustainable development attracts more investments elements, we have at our disposal the 7 Ps of the marketing mix, which are extremely decisive and important for companies that seek to stand out and differentiate themselves even in such a competitive market.
Importance of the marketing mix
The marketing mix is of great importance to companies as a tool. That guides planning and makes strategies effective in the market.
Below are the main reasons that clarify information security – prevention is essential the importance of this concept and even highlight. Why the marketing mix is so important from a technology company to an electronic turnstile company . Check it out!
Transmit the positioning to the target audience
The 7 Ps of marketing are applied to position the brand in the market based on the desired positioning.
Therefore, the definitions of price, product, location executive list and campaign are responsible for transmitting. This positioning to the target audience and consolidating the brand image in the minds of consumers.
Create integrated strategies
Marketing a brand does not mean promoting and selling a product. The marketing mix must be plann in an integrated and consistent manner.
This alignment occurs based on the definition of the target audience and the market positioning that guide all 7 Ps.
The focus must always be on the customer and the image. That the brand wants to create in the consumer’s mind. This way, all definitions become consistent in the market’s perception.
Differentiate from competitors
With a strategically formulated marketing mix and strong positioning. The brand stands out from its competitors. After all, positioning is about finding a unique and appropriate space in the minds of your target audience. That is not occupied or displaced by competitors.
Therefore, strategies within the 7 Ps must be capable of consolidating this image. Transmitting to consumers the essence of the brand’s differentials and value proposition.