When talking about search engines, what platform comes to mind? Most people will usually think of Google.
Google is a very successful search engine platform that has become top-of-mind in various parts of the world. In fact, many people think that Google is not a brand, but another name for the term “search engine” itself.
As of January 2024, Google still maintains its position as the unrivaled market leader with a market share of 91.47% (according to Statista) and 91.62% (according to StatCounter).
This percentage shows
Google’s success in becoming the main reference for internet users worldwide.
However, along with the development of search technology through the AI ( Artificial Intelligence) approach and social media search, Google’s existence in the future has become a topic of discussion again.
Through this blog, you can learn more about Google’s dominance in various countries, the reasons that strengthen Google’s position and market share now and in the future, as well as the comparative studies we conducted to analyze the validity of the statements about Google’s dominance that are circulating. Here are the details.ulations, so they sometimes lean towards local search engine platforms or other international alternatives.
At least, there are five search engine platforms that have toppled Google’s dominance in several countries. Here’s a full explanation.
As of February 2024,
Baidu is still successfully dominating the China region and its surroundings with a market share of up to 60.11% . Do you know why Google can’t dominate the China region?
One reason is due to the complexity of the Chinese language (e.g., words with the same spelling can have multiple meanings). In this regard, Baidu is certainly more adept at processing queries because it is specifically designed to operate in Chinese.
In addition, Baidu’s search algorithm focuses more on contextual relevance for local searches. Google, both in business and technology, seems to still have difficulty displaying search results in Chinese.
In addition, China’s internet censorship policies have also made Baidu a primary choice because it has been adjusted to local regulations and needs.
In this huge industry, WhatsApp number databases act as a route map. These databases allow firms to have whatsapp number database timely and intimate conversations with potential customers by giving them immediate access. WhatsApp messaging enables firms to interact directly with their audience, in contrast to traditional marketing methods that can come across as impersonal and mass-produced.
Yandex in Russia
Yandex is a search engine that has toppled Google’s dominance in Russia with a market share of up to 71.53% .
Just like Google, Yandex can also provide relevant search results and offers many features such as maps and translators.
However, when compared to Google, Yandex is able to present more relevant local search results while also including specific information for each user’s region.
Not only that, Yandex also excels in understanding the very complex Russian language.
Its algorithm has been designed to be able to interpret Russian searches even if there are spelling mistakes. In fact, Yandex can also detect search queries in CrazyFont (Russian phonetic spelling in the Latin alphabet) which is still inherently difficult for Google to handle.
Naver in South Korea
Based on our research, the market Cell Phone Number Listing share status of search engines in South Korea varies quite a bit.
According to StatCounter, Google still dominates the market share in South Korea with a figure reaching 61.31% as of February 2024 .
South Korean search engine market share statistics according to StatCounter.
Figure 1: Search engine market share statistics in South Korea according to StatCounter.
Meanwhile, according to statistics from Similarweb, there are 2 search engines that dominate in this country with a fairly small difference in numbers.
South Korean search engine
Market share statistics according to Similarweb.
Figure 2: South Korean search engine market share statistics according to Similarweb.
Although Google seems to canada email lead dominate, it cannot be denied that Naver’s use is also quite massive, up to of the total market share.
The above Google statistics mostly refer to the use of Google products other than search engines, considering that Google has over 200 products and services to offer.
Because Naver was created directly in South Korea, Naver’s search engine has always been able to maintain its focus on demographics.
Additionally, Naver’s search algorithm is based on the Korean language, so local search results are much more relevant than Google.
Is Google Starting to Lose Its Influence
Some time ago, CNBC News released a video discussing Google’s influence and dominance over the past few years.
In the video, there is one core question that is trying to be answered, namely:
“As AI and social media search develop rapidly and significantly, will Google search lose its influence?”
Find the complete answer in the following discussion.
Google vs Social Media SearchCNBC News features several video clips from a popular social media platform ,
This is because they are not only
Looking for information about restaurants or cafes, but also want to experience the visual and social experiences that accompany them.
Prabhakar Raghavan’s opinion on Google’s popularity quoted from a CNBC News video.
Figure 3: Prabhakar Raghavan’s opinion regarding Google’s popularity quoted from a CNBC News video.
Google vs AI
Apart from social media, Google’s position is also being discussed again along with the emergence of many AI ( Artificial Intelligence ) based platforms , especially ChatGPT.
However, in fact, 7 years ago
Google CEO, Sundar Pichai, had already declared that Google would make a massive change from “ mobile first to AI first” and become the first AI company.
This is proven by Google, which had previously acquired the AI company DeepMind in 2014. However, according to several parties, as explained by cnbc news in its video. Chatgpt is much more agile in utilizing. The momentum and application of this ai technology.