This means There is no doubt that the beauty and cosmetics industry is a profitable business today. But to survive in this super-competitive market, beauty and cosmetics brands ne to constantly and quickly adapt their digital marketing strategies. Beauty and Cosmetics from brand to conversion Return to index ↑ Proximity scoring how to optimize relationships with your influencers. Nowadays, no one questions the ne for brands to connect with their audiences on a variety of different platforms. And one way that is gaining more ground than ever is influencer marketing. Applying this type of strategy allows them to reach a segment influencer marketing audience and gain greater cribility.
However many brands fail to attract
The attention of their influencers, as it is not enough to just throw a blogger’s name into a long contact list aim at mass mailing of press releases. The relationship between blogger web designs and development service influencers and brands cannot be built instantly, but must be bas on a longer period of time. A brand’s marketing and communications team should constantly track all interactions with their influencers. This practice is commonly call “proximity scoring”, and refers to measuring the state of relationships with the brand’s influencers. Define the phases of the ongoing relationship with potential influencers.
The purchasing cycle the more
The concept of proximity scoring is already us in other areas, and in particular in marketing, to determine where a potential customer is in active a prospect is, the greater the degree of interaction he will have with the brand , which therefore leads to a higher score. This method allows brands and their sales CN Leads teams to prioritize contacts with potential customers, focusing more on those who have a higher level of activity, and are therefore more likely to convert into customers. Within this activity score which is mostly quantitative, a certain qualitative criterion is also necessary. In other words, it is necessary to determine a value that allows you to define whether or not that user’s profile is align.
