A useful tool is YouTube’s A/B testing feature, which allows you to test three different thumbnails for email dataone video. YouTube shows the variations for two weeks and collects data on which one gets the most clicks. You can use these insights when designing future thumbnails.
YouTube A/B Testing Feature for Thumbnails
Canva and Adobe are useful tools for creating thumbnails
Does SEO play a role on YouTube?
SEO definitely plays a role, although it sometimes works differently than people expect. For example, closed captions are used by YouTube for SEO. Therefore, upload your own subtitles, because YouTube’s automatic subtitles are not always accurate.
The description below your video is also important. Fill it with additional information that matches your video. This not only helps your findability, but also offers extra value to your viewers.
YouTube now has a transcript feature that allows you to search for specific words in a video and jump straight to that moment, and caseno email list search engines use this as well.
How to get more viewers to your videos?
In addition to the tips mentioned above, there are more ways to attract viewers to your videos. Share the link the role of thumbnails and titles to your video externally, for example via Instagram, LinkedIn, BlueSky , newsletters or your website. But the best thing is to convince people on YouTube itself to watch your video, because this helps the platform to distribute your videos organically. This gives your content a longer lifespan.