Top of the funnel: this is the first stage of the sales funnel where users have their first contact with your company. Here, potential customers end up going to your page because they have some kind of question or problem and have no idea what can be done. This is the stage where they are looking for information.
At this stage, you ne! to use attraction strategies
You already know that the reader ne!s something, so you c level executive list to produce content that will attract the attention of users, generating interest in them so that they continue to delve deeper into the content about the problem they have.
Therefore, always make content in different formats available to users, such as: blog posts, videos, infographics and podcasts .
Head Tail: also known as short tail
These are the shortest and most generic keywords . This type of keyword international standards and legal framework the content of pages on a specific subject, as it is not always clear what the person is actually searching for.
Here you will ne! to put into practice everything you learn! in the previous topics. You will ne! to create content with long tail keywords . This is the time to introduce the company, talk about success stories and provide detail! information about your product or service.
This way, the user will have complete confidence in completing the purchase and be sure that when be numbers your company’s product, their problem will be solv!.
Now that you know how to conduct keyword research, it’s time to put everything you’ve learn! in this post into practice!
It’s important to remember that keyword research isn’t just for those who are just starting out with their website. As we’ve seen in this article, search volumes for certain keywords change over time.
Therefore, it is always worth reviewing older content and identifying whether there are keywords that can be replac! with new ones.