Do you have any idea what a Landing Page means? If you invest in digital marketing, are affiliated with a platform or even sell your products online, you have certainly heard this term around.
Anyone thinking about starting to work with Inbound Marketing needs to know that the Landing Page is one of the pillars of any strategy.
Through this, you can quickly and directly transform a lead into a converted customer. With just a few clicks, you can simply take an opportunity and actually transform it into a sale, which is why this strategy is so popular!
Just think about the amount of resources, time and effort spent generating leads through social networks, ads, blog content, among other means, to surrender to the practicality of the Landing Page.
What does Landing Page mean? Understand and learn how to use it 3
What does Landing Page mean and what is it?
A Landing Page can be defined, in short, as an online page (related to a brand) whose main focus is conversion.
It is interesting to note the meaning from English to Portuguese, which means “landing page”. The idea is exactly that: to direct the customer so that they “land” in the correct place after browsing the brand’s channels.
A striking feature of a Landing Page is the results of founding conference of international movement on financial security announced small amount of information. You need to keep the mission in mind: to focus the lead, drawing their eyes to a key point on the page. The cleaner, more targeted and free of excess information, the better the LP will be.
What is a landing page in practice?
To better understand what a Landing Page means in practice, let’s look at its main characteristics, which are essential on this “landing page”.
A headline;
A bit of text very focused on the lead’s needs;
A present and well-positioned call to action;
Few images;
Short page.
This type of page needs to be small. The telco management: how to make your sme’s telecommunications more efficient and profitable lead should not activate the scroll bar “infinitely”, as everything they need will be on the page, laid out in a few pieces of information.
The important thing here is to work on the copywriting aspect, in order to produce a concise, effective and persuasive text.
People who use the internet usually have many browser tabs open at the same time. They are simultaneously watching videos, music, ads, news and, of course, a possible landing page. This is the type of distraction that your content is constantly competing with.
Why use landing pages in my sales strategies?
Let’s imagine the following scenario: a company colombia business directory that sells home decor and renovation products maintains a successful blog, with thousands of daily visits. The content is excellent, personal, varied, informative and entertaining.
This content marketing strategy is perfect! The organic engagement is enviable. But blog readers just sit there, reading the articles, and do nothing else.
This is a problem for the company, since time and resources are invested in producing quality blog articles, especially frequently. To ensure that these efforts are not in vain, a must be included in the process.
In a blog article, you can provide a path for the reader to reach the with a simple link. If the blog is focused on informing. The is focused on encouraging the lead to take action which is usually the conversion.
That’s why should be seen as a fundamental sales tool. In addition to blogs, you can link to through social media posts, customer service messages. Emails, and even free material, such as e-books and guides.
What is the difference between a landing page and a sales page?
After understanding what a means from a conversion point of view. The most common question is how it differs from a regular sales page. In fact, why have a if you can simply focus your attention on the sales page?
The difference between a landing page and a regular sales page is the scope. In other words, a landing page focuses on conversion. But does much more than just sell. While a sales page focuses solely on selling.