Despite the continued growth in popularity of What to Pay Special Attention social. A networks and marketplaces as platforms for interacting with audiences, the majority of. A purchasing decisions are still made after visiting a website.
This statement is especially true for the B2B sphere.
What a B2B website should be like, what is . A needed to create it, and what difficulties you. A may encounter in the process, we. A discussed in the first part of the article .
This time, Artem Elisov, Commercial Director of Kompleto , talks. A about what you should pay special attention to when creating a B2B website and how to . A evaluate it at different stages of its existence.
What sections should definitely be present on a B2B website
Regardless of the industry, there. A is a certain compliance directors email lists benchmark, that is, the . A pages and sections that should be present on a B2B website:
home page ;
information about the company , where. A core competencies are “sold” and the trust of potential clients is gained.
Such pages also help to collect . A additional traffic for SEO queries and YAN, configured for specific targets, and also increase conversion just two days ago, the company’s total market value exce 300 billion yuan rates up to 15% in some niches and allow you to replenish the sales department’s contact base, which is especially important given the limited number of B2B clients in principle.
cases , examples of integrations, implementations, solutions found . Such a section helps to increase customer loyalty and trust, and also works well as landing pages when using YAN.
information about cooperation
Since B2B sales can be built through dealers, companies working on this distribution scheme simply need such a section.
Thus, one of our Clients can sell equipment vietnam data directly to the end user, as well as to those who are engaged in its installation and retail sales. For them, a profile page with all the necessary information has been created on his website .
with information that addresses the client’s pain points or is consistent with the purpose of the product/service.
It is often confused with industry solutions, which is not entirely correct: pages with offers based on customer pain points are not tied to an industry
a blog for collecting information requests, forming an image, providing information for specialists (as in this case ) and other similar tasks. You can run a blog for all target audiences at once, but in this case, the materials need to be tagged so that the reader can easily find the material he needs;
if you do not sell directly, indicate where your product can be purchased . Dealers, online stores, active links to them, maps, contacts, etc.;
various configurators, calculators and other tools that will allow you to calculate the cost of the solution yourself or contact specialists to get the final calculation. As in this example .