Consumers who visited this pop-up bar were offered gifts and free beer, as well as the opportunity to win free beer for life. It’s a fun example of how pop-up stores can give your customers new experiences while also giving them the opportunity to talk about your brand.
When pop-up stores become permanent
The great thing about combining a pop-up shop with an online marketing campaign is that you kill two birds with one stone: the turkey telegram data marketing campaign can drive traffic to your pop-up store, but it also helps increase your brand awareness for consumers who won’t be able to visit in person.
The pop-up store as a learning space
Some brands use pop-up stores both to build brand awareness and to gather customer insights.
This is the case for lingerie brand. Thirdlove, which just opened a. New pop-up store in new york city . The brand says that while opening. A permanent store isn’t in its plans, it’s using the space. To fine-tune its business . And gather customer feedback.
And for thirdlove, receiving this feedback .is crucial, since its business model. Revolves around acquiring customer data: by giving them a fit finder quiz , the company hopes .to recommend bras that perfectly. Fit their measurements. According to thirdlove, 14 million women. Have taken the quiz to date, which has allowed the company. To refine its algorithm and improve its products.
Source: ThirdLove
Receiving feedback from customers directly in a store will help the brand understand the accuracy of its recommendations. The data can all a confusing story, it contradicts the logic then be fed back into the system, allowing for further improvements. At the same time, the pop-up store continues to serve a marketing purpose by helping to promote the brand.
For some products, like clothing, lingerie, or makeup, buying online is more complicated: how can you be sure you’ve chosen the right size? The right color? A pop-up shop can be an excellent opportunity to convert hesitant customers by allowing them to try before they buy.
When pop-up stores become permanent
Often, pop-up shops are just that, ephemeral, but sometimes they are so successful that they become permanent.
Take the concept of “Prêt à Manger Vegetarian,” for example. This entirely vegetarian/vegan store from the Prêt à Manger chain had humble beginnings as a simple pop-up shop in London, but it was so well received that there are now three vegetarian Prêt à Manger stores in London, as well as one in Manchester. The chain even plans to convert bulgaria business directory several EAT stores, which were recently acquired, into Vegetarian Prêt à Mangers.
Allbirds is another example of a brand that has gone from pop-up stores to permanent stores. In just two years, the company has grown significantly: it is now worth more than $1.4 billion on the stock market .
Each time, the brand is able to reuse what it has learned from its pop-up stores in its permanent stores. If a certain design or aspect of the service has been praised—or, conversely, criticized—this can be immediately taken into account.