As mention! in the introduction, I am often surpris! by a complete lack of results and, at the same time, by a contact who does not seem upset by the situation. This is not systematic, but it is quite common.
The human and financial investments made are sometimes substantial
The tools, methods and measurement criteria are often neither complex to mobile phone number data updat! 2025 implement nor to follow.
I have just carri! out several audits of sites and digital presence in various contexts:
Marketing management who wants to audit their presence and know what should we bet everything on the brand? investments are necessary.
General Management who wants to have a global vision of its digital ecosystem: demand, market share, competition, market trends.
International Sales or Marketing Management to benchmark digital presence in different countries in the context of an international development project.
Investment fund that wants to have a vision of the evolution of a market and the digital “scalability” of a start-up that they plan to support.
Innovation department that wants to benchmark the digital sale lead presence of different startups to determine which will have the best leverage in terms of digital performance.
Etc
Examples of digital strategy with zero ROI
Consulting group, training, HR audit
This group has a turnover of around €100 million and between 750 and 1,000 employees.
Despite this, the group’s website receives barely 1,000 visitors per month (a quarter in less than a year). The site’s SEO is plummeting.