A profile or invoice setup during the campaign period, as you will then need to re-verify your ad account.
Exchanges
It is important to know that not only the DSPs, such as DV360 or Google Ads Manager, have their own phone number library rules. The different exchanges also adhere to their own rules. And that is tricky .. Because that means that you have to know in advance via which exchange the publisher you are buying from works, in order to be able to anticipate that.
For example, Xandr , part of Microsoft
A never accepts political ads. You can’t request verification for that either, so you have to work around it by asking the publisher to set up a PMP that runs through another exchange. If you work through DV360, you won’t get a message that the exchange doesn’t accept political ads. Your campaigns won’t run and you actually have no idea why at first. Below is a handy list of the most important ad exchanges and their restrictions. Disclaimer : the list was compiled by ChatGPT.
list of major ad exchanges and their restrictions
YouTube
The combination of scale, targeting, measurability and creativity makes YouTube an important do not change your payment channel for political communication. YouTube has the same rules as the above-mentioned rules for DV360 and Google Ads Manager. Targeting options are limited to geographic location, age and gender. And to contextual targeting based on keywords, placements and topics.
Meta
Meta also has strict rules for political advertising. As the largest social media platform, Meta is aware of the influence it caseno email list has on political opinion, decision-making and information provision. In addition to the Cambridge Analytics scandal, Meta has been under fire many other times for the role it played in political information provision.