There are much fewer reports in Google Analytics 4 than in Universal Analytics. Why did the creators decide on this solution? Well, it’s about personalization and greater flexibility. Although GA4 offers fewer reports, you can freely modify them and decide what information is to be included in them.
In Universal Analytics, the default attribution model is Last indirect click in almost all reports . Other models are only available in multi-channel funnel reports. This means that the entire share of generating conversions goes to the last channel in which the user clicked.
As we know, this does not work in every case, because the user’s final decision may be influenced by various content and marketing channels.
Does using GA4 require re-implementation
In GA4, you can choose the attribution model yourself, although their availability depends on the scope in which you are preparing the report.
The way we use the Internet has changed over the last dozen or so Whatsapp Data years. Users browse websites more often on mobile devices and are more likely to use applications.
That’s why Google Analytics 4 collects data on traffic and user engagement not only from websites, but also from applications for Android and Apple devices. This allows you to follow their path even more precisely and interpret their behavior more accurately.
Does Google Analytics 4 use cookies
Historical data in Universal Analytics will remain available for 6 months after the retirement of this version of the service. After this time, access to them will become impossible, so you should consider exporting them in advance.
It is worth mentioning that in UA there are no limits when it comes to the storage period of CN Leads historical data. However, in Google Analytics 4 they are stored for a maximum of 14 months. A good solution may be integration with BigQuery, a database from Google, which is completely free in GA4.
Avoid content duplication
Many marketers unknowingly create content similar to that of their competitors. Content gap analysis can help you identify topics that your competitors are already covering extensively, so you can avoid repeating them and risk getting lost in the noise.
