Devika Bulchandani will be the new CEO of Ogilvy

Devika Bulchandani is named as the new CEO of Ogilvy . The professional will replace Andy Main, who had been in the position since June 2020. Bulchandani came to the company after more than two decades at McCann , where the campaigns for Mastercard “Priceless” and “True Name” stand out. As AdAge notes , WPP CEO Mark Read noted in a statement that “ Devinka is a champion of creativity who brings passion, purpose and an unwavering goal to create impact with everything she does.

Devika Bulchandani is named as the new CEO of Ogilvy

Partnering with Andy and Liz Taylor, she top industry data has been instrumental in Ogilvy’s recent growth and development. “Her love for the industry. Therefore, understanding of client needs and her track record of delivering growth to agencies and brands make her the perfect choice to lead Ogilvy to success.” The professional added about Andy Main’s departure from the position that “over the last two years, under Andy’s leadership Ogilvy. Therefore, has seen a transformation in its creativity and business performance.

Another successful year for Devika Bulchandani

He points out that this stems from CN Leads the outstanding quality of work from Ogilvy teams around the world, highlighting the talent built by Main. “With the agency transforming a year ahead of schedule, Andy has decided the time is right to seek a new challenge ,” he says. Another successful year for Devika Bulchandani Next month, Bulchandani will receive the Amatrix Awards. Therefore, at the 2022 edition of New York Women in Communications (NYWIC) . The organization honors women who create a difference. Therefore, build communities and inspire new generations of female leaders in the sector.

The MKTG Spain agency will develop the communication of the Madrid

MKTG Spain, a leading experiences and content company, has been awarded the Madrid Video Game Campus , a project of the Madrid City Council, promoted by the Government Area of ​​Economy, Innovation and Employment, which aspires to turn the capital of Spain into world leader in the video game industry. Specifically, the Madrid City Council has awarded MKTG Spain lot 3 of the tender for the implementation of the Video Game Campus , which includes the communication and dissemination of the Campus, the creation of the Video Game Museum and the holding of events.

Responsible for the video game museum project

An expert in the creation and category email list development of experiences in which transversality. Versatility and innovation are its hallmarks, MKTG Spain will also develop the Video Game Museum project in its entirety. From its conceptualization to its execution. It is an interactive space with immersive. Disruptive experiences that will have a fixed exhibition on the history of video games. As well as temporary exhibitions where the developments of some projects will be shown. All of them can also be accessed from any corner of the world thanks to the metaverse. Where the Campus will have its own virtual headquarters. 

Boost to the video game industry in Madrid

José Ignacio Hernández, general CN Leads director of MKTG Spain. States that “being part of a project of this magnitude is quite a challenge. At the same time a source of pride. Because it will contribute to turning Madrid into a benchmark for a booming industry. Which is increasingly a more relevant role in society, from an economic, technological, innovation point of view. It is a sector in which at MKTG Spain we have a lot of experience. Specialized team that is already working 100% on this project. Applying all its expertise to ensure its success,” he says.

The trends that are causing the most impact in the beauty sector

Seedtag , a leading company in contextual advertising in Europe and Latin America , has carried out an in-depth analysis of the advertising trends that exist in the beauty sector. For this reason, from the MarketingDirecto.com team we have decided to go to the Seedtag offices to speak with Rocío Blanco, Sales Manager of the company, and reflect on these latest developments in the trends of the sector.

What are the advertising trends in the beauty sector

As Rocío Blanco explains, the beauty industry email list sector, always focused on caring for its environment. Therefore, seems that in recent times it has found an opportunity to open new horizons in contextual advertising . “Brands, in their eagerness to find new audiences, have found in contextual advertising a tool that not only allows them to guarantee their quality and affinity standards, but also guarantees that they are in a careful, safe and appropriate environment. Therefore, for the brand and so they can leave the traditional context ,” comments the expert.

What are beauty brands demanding the most? What are your needs?

Rocío Blanco affirms that one of the CN Leads main needs that fashion brands are currently looking for is differentiation. “ The brands in the sector are multiplying. Therefore, forming a more complex ecosystem , which constantly adapts its products to a consumer in constant transformation.” Within this sector, clients have also experienced a considerable change, with two differentiated types emerging, explains Rocío. A hyper-informed consumer , who knows about the ingredients of the product, how they are formulated, compares laboratories, their costs… And a customer concerned about more responsible and conscious consumption.

Brief Introduction and Background Information

The first of the two paragraphs of your proposal email should be design Brief Introduction to grab the reader’s attention. To clarify the purpose of your email and clarify the topic of your email, your paragraphs should include the most basic details about yourself and/or your business. Remember that if you are a freelancer, you may not have a legal entity and not all freelancers have a business name as the reputation along with the outline of the problem is theirs. When sending an email, make it clear that you’ve done research on your prospect’s business, products, and services, and that you understand the business better than their contact information.

Explain Why You Are Submitting a Proposal

The goal of the plan is to present the challenge or project the  customer wants to solve, the goals company data they want to achieve or the propos solution ne, and the positive impact it can have on their business when successfully complet. Your proposal should include clear facts, basic text, and key points. Include the word ‘offer’ in the body of your email so your future customers know what your message is about. Knowing your prospect’s basic business principles, competitors, target market, and also reviewing their social mia platforms is critical to your future relationships with them.

Decide on goals and objectives

In the early stages of your sales funnel, you ne to send proposals  to potential Brief Introduction customers. A proposal typically consists of a CN Leads  summary or summary of important business agreements you discuss with a potential client and is a way to present your ideas to decision makers in the form of a letter.

The email may present the concept or the entire proposal on its own, but the goal is to entice the prospect to take the time to read the entire document, see the supporting evidence, and then choose to take on the task.

9 Benefits of Image Optimization for SEO

Website content becomes much more attractive with appropriate images. 9 Benefits That’s why many of you probably spend more time curating interesting images than writing content. But there’s a lot more to consider than just how your site looks. Image optimization is very important for any content creator who wants to increase the performance of their site. It offers numerous benefits to any online business and is an essential tool in your SEO arsenal. In the article below, we look at nine key benefits of image optimization for SEO.

Improv user experience

Sometimes images are more important than words. This is especially  true in the world of social mia. Attractive, fast-loading executive data images help grab users’ attention and drive engagement. Nowhere is image optimization more important than on social mia platforms. It is never a good idea to format an image without knowing what you are doing. Editing images often ruces their quality, which can have the opposite effect you want on visitors to your content. But with the right tools, this isn’t a problem. You can use tools like Convert Free to customize your images and make them more suitable for social mia. Find the best image converter that suits your nes, as well as a variety of online video converters.

Ruc storage space on servers

Business emails or letters are great sources for lead generation and should be CN Leads  utiliz to  their full potential, whether or not they are includ in a full proposal. 9 Benefits When a prospect accepts your business letter or email, this becomes a basic agreement between you as to what type of service you will provide, how much you will charge, and how you will pay. This is an essential part of your sales pipeline.

There are two ways to send an email proposal: A request-on-demand business proposal is a proposal that provides details about the services you will provide to a customer or customer, so that there are no unexpect surprises when the customer receives the proposal.

Higher Search Result Rankings Ruce

Image optimization is not just about optimizing images. It’s also about Higher Search helping others  access your content. I would like to illustrate this with an example of assistive technology. While this technology is gaining popularity with users across the board, those who stand to benefit the most are those with disabilities. As more and more people enter the digital world, the number of elderly and disabl people online is also increasing. Assistive technology is widely us by these people, especially those who are visually impair.

Perfect for assistive technology

Interestingly, images take up a large portion of the world’s bandwidth. Image optimization  concerns all executive email list aspects of an image. This includes adjusting web images to use the best resolution, format, and size while keeping the file size small. One of the benefits of this is ruc bandwidth usage. An adequate amount of bandwidth is essential for your website to run properly and smoothly, but too much can be problematic. If you exce the bandwidth of your web hosting plan, your site will be shut down. This will have serious implications for your business.

More successful thumbnail photos

Image optimization is not just about optimizing images. It’s also about Higher Search helping others  access your content. I would like to CN Leads  illustrate this with an example of assistive technology. While this technology is gaining popularity with users across the board, those who stand to benefit the most are those with disabilities.

As more and more people enter the digital world, the number of elderly and disabl people online is also increasing. Assistive technology is widely us by these people, especially those who are visually impair.

Hidden Costs of Hiring an SEO Consultant

Pays you for each Hidden Costs click (it never pays you everything, but about 60% of the indicated amount) Competition in Adwords , indicates if there are advertisers fighting to appear for that keyword, which usually influences a higher CPC. The more advertisers are bidding on their ads for that keyword, the more likely they are to appear in your niche if you monetize it with Google Adsense. The profitability of an Adsense niche also depends on the type of niche in question: Informational niches usually have a somewhat low RPM, usually below €1, but nevertheless it is usually relatively easy to attract traffic and therefore, if you know how to get many visits, you can earn a good income.

The more advertisers Hidden Costs are bidding on their ads for that keyword

The search intention of these niches category email list is based on obtaining information. Transactional niches go beyond mere curiosity, since they aim to cover a need of the user who wants to buy a product, hire a service or need to carry out some check and are more willing to click. Here the RPM is usually higher and you gain more. RPM is the estimated amount of revenue per thousand impressions and is calculated by dividing revenue by views and multiplying by 1,000 .

Favorite sport of every good SEO: spying on the competition

Experience has shown me that, sometimes, this data can be very CN Leads relative, so I recommend that you do not take it as absolute values ​​to choose or discard a niche, but rather as a mere guideline, something to base yourself on. But let’s start at the beginning: find your main keyword. I know what the next question is: where to start looking? A priori there are several sources from which to draw in search of possible ideas to set up Adsense niches. Here I leave you some. Personal tastes and preferences People’s problems and needs Suggestions from Google itself when you do a search Trends and fashions that you see around you General websites and newspapers “Dean, how do I look for ideas if there isn’t any specific topic that I like.

Pricing Models in the World of Consulting

I am seeing many of my Pricing Models students come home. After work and sit in front of the computer to continue working. In their niches, sacrificing hours of leisure and even rest. Special niches at SEO Warriors. At SEOV Warriors you will find many classes dedicated to the world. Of niches taught by professionals. who make a lot of money with them: Amazon niche course. Affiliates pro level (from 0 to 100) with Dani Llamazares Adsense. Course from 0 to 100 by Bruno Ramos, another reference and friend. Adsense Call to Click Meganichos Course , by Russben Madrigal roadmap nichero seowarriors Roadmap nichero en SEO Warriors,.

Classes dedicated Pricing Models to the world of niches taught by professionals

I’m not trying to scare you or dissuade industry email list you, but rather to show you the reality of generating income with a website. It is true that the profits from a niche can become passive income, but they will not come from nowhere and you will have to work for it. Let’s see how to find those potentially profitable niches that you could make a living from, in the best of cases. Do you want to register domains at incredible prices? DonDominio offers Blogger3.0 readers a 30% discount for .COM and .NET registrations and transfers and .

Generating content again similar to what I published

ES registrations. Discount valid CN Leads until 12/31/2021 and limited to 5 uses per customer. You simply have to enter the code BLOGGER3CERO21 in the purchasing process to get it. How to find an Adsense niche? I am going to focus on generating content again similar to what I published years ago on Blogger3cero regarding how to find niches and which was very popular at the time.

We must find niches that make money. We don’t care about the rest. For this we have to focus on finding niches with high monetization potential and to find them within the Adsense universe it is necessary to take into account some essential metrics. These are: Search volume , that is, the approximate number of users who search for that keyword per month CPC , or Cost Per Click, what Adsense.

Is the Price Right? Understanding SEO Consultant Fees

 Hence we talk about profitable Is the niches, exhausted niches, competitive niches, potential niches, etc… Therefore, when we are looking for a niche to monetize, it is not enough that there is a high search volume or that it is the latest fashion: it has to be potentially profitable. The concept of profitability can also lead us to ask ourselves the following question… Keep reading Can you make a living from niches? Living off SEO for niches has great advantages: You don’t have bosses You don’t have schedules You don’t have coworkers You do not go to an office or physical workplace There is no doubt that in the middle of 2021 you can make a living from niches .

Keep reading Is the Can you make a living from niches

But not only that, you can earn a lot top industry data of money thanks to them; It gives you much more than “living”, we could say “living very well” or “living with a certain economic abundance”. However, in my experience, to achieve this it is necessary to have two virtues: focus and hard work . I managed to generate a more than decent income with niches when I applied both. Just before the arrival of Covid we were at just over €4,000 a month with the niches we had at that time, after selling a few. But we are neither unique nor special in this sense, there are people who earn much more.

Viral post that she published in B30 talking about what she earned

Juan Pérez talked in this post about CN Leads how he made a living with niches , and he is also a student of SEO warriors Mijael, who spoke a long time ago in B30 about how he and his entire family lived from SEO for niches. María Jesús in a viral post that she published in B30 talking about what she earned with Adsense And many more cases of readers. Dozens . Many of them have made several thousand euros a month with niches. After a lot of work, yes. By the way, have you already read this brutal post on nanoniches by David Prada? And currently, through SEOWarriors.

Content love from our sponsors

In past surveys, respondents selected content marketing Content love  goals and metrics from a list. This includes goals like “Brand Awareness,” “Engagement,” and Lead Generation. as well as metrics like “Website Traffic” and “Sales Lead Quality.” and “sale”. And you know what? Almost every year, brand awareness was the number one goal and website traffic was the number one metric. We’ve also learned over the years that goals and metrics are highly dependent on your organization’s context (e.g., your content marketing maturity level, your prospects’ unique buyer journeys, your annual revenue goals). This time I switched to focusing on a single question. How well an organization aligns its metrics with its content marketing goals.

In this Content love week's episode

This week Robert considers the essence top industry data of choosing and pursuing your true talent. In the news, Google is buying HTC, advertising talent is drying up, and Mayo Clinic is finding a way to dominate Alexa voice search results. Our rant and rave covers predictive analytics. We then close the show with this old marketing example full of fluff. There’s also a reshaping of content types, delivery formats, and the way we ask questions about social media. View today’s report to see the new findings, and watch for a detailed analysis of the results, along with tips to continue improving your content marketing in the coming months. Therefore, Cover image by Joseph Kalinowski Content Marketing Institute.

News and Trends to Watch

Today’s purchasing committees are diverse. Millennials CN Leads already have a seat at the buying table between Generation X and Baby Boomers, and their differing preferences make navigating an already complex buying environment even more difficult. This change may seem trivial, but it has a huge impact on how marketing teams operate, how sales teams engage, and how final purchasing decisions are made.If you have ideas for future questions you’d like us to ask, let us know in the comments. We welcome your feedback. Special thanks to all survey respondents and distribution partners who assisted with this article, Kim Moutsos, CMI Vice President of Content, and Michele Linn, CMI Editorial Strategy Advisor. To ensure you receive the latest research as it is released , subscribe to the free CMI daily newsletter .

This Old Marketing Example of the Week

You and your team don’t have much time to work. You This Old  need to make sure you are working on the right thing. Add things to your content to-do list as well as remove some things to make room for other things. How do you do this? It all comes down to that documented content marketing strategy. Michael Porter, a founder of the modern field of strategy, said, “The essence of strategy is choosing what not to do.” CMI founder Joe Pulizzi has been talking about strategy documents for years, but they’re more important than ever. The essence of strategy is choosing what not to do, says. Michael Porter productivity Click to Tweet Once your content marketing strategy is documented, be very focused and only work on things that support your strategy.

Align This Old metrics to goals

In past surveys, respondents selected content marketing category email list goals and metrics from a list. This includes goals like “Brand Awareness,” “Engagement,” and “Lead Generation,” as well as metrics like “Website Traffic” and “Sales Lead Quality.” and “sale”. And you know what? Almost every year, brand awareness was the number one goal and website traffic was the number one metric. We’ve also learned over the years that goals and metrics are highly dependent on your organization’s context (e.g., your content marketing maturity level, your prospects’ unique buyer journeys, your annual revenue goals). This time I switched to focusing on a single question. How well an organization aligns its metrics with its content marketing goals.

discontinue ineffective activities

You and your team don’t have much time to CN Leads work. You need to make sure you are working on the right thing. Add things to your content to-do list as well as remove some things to make room for other things. How do you do this? It all comes down to that documented content marketing strategy. Michael Porter, a founder of the modern field of strategy, said, “The essence of strategy is choosing what not to do.” CMI founder Joe Pulizzi has been talking about strategy documents for years, but they’re more important than ever. The essence of strategy is choosing what not to do, says MichaelEPorter. productivityClick to Tweet Once your content marketing strategy is documented, be very focused and only work on things that support your strategy.

Find an easy way to get back on track

In past surveys, respondents selected content marketingFind an  goals and metrics from a list. This includes goals like “Brand Awareness,” “Engagement,” and “Lead Generation,” as well as metrics like “Website Traffic” and “Sales Lead Quality.” and “sale”. And you know what? Almost every year, brand awareness was the number one goal and website traffic was the number one metric. We’ve also learned over the years that goals and metrics are highly dependent on your organization’s context (e.g., your content marketing maturity level, your prospects’ unique buyer journeys, your annual revenue goals). This time I switched to focusing on a single question. How well an organization aligns its metrics with its content marketing goals.

Align Find an metrics to goals

In past surveys, respondents selected content industry email list marketing goals and metrics from a list. This includes goals like “Brand Awareness,” “Engagement,” and “Lead Generation,” as well as metrics like “Website Traffic” and “Sales Lead Quality.” and “sale”. And you know what? Almost every year, brand awareness was the number one goal and website traffic was the number one metric. We’ve also learned over the years that goals and metrics are highly dependent on your organization’s context (e.g., your content marketing maturity level, your prospects’ unique buyer journeys, your annual revenue goals). This time I switched to focusing on a single question. How well an organization aligns its metrics with its content marketing goals.

Embrace breaking the routine

You and your team don’t have much time to work. You need CN Leads to make sure you are working on the right thing. Add things to your content to-do list as well as remove some things to make room for other things. How do you do this? It all comes down to that documented content marketing strategy. Michael Porter, a founder of the modern field of strategy, said, “The essence of strategy is choosing what not to do.” CMI founder Joe Pulizzi has been talking about strategy documents for years, but they’re more important than ever. The essence of strategy is choosing what not to do, says MichaelEPorter. Productivity Click to Tweet Once your content marketing strategy is documented, be very focused and only work on things that support your strategy.