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What should an exit intent popup contain?

The design of your exit intent pop-up is very intent popup contain important. It can make the difference between being appealing to your visitors and being creepy. One of the things that makes an attractive design is the text. Choosing the right font, size, and color is important.

The key is to make the pop-up easy to read, otherwise it’s useless.

As you can see here, the wording is clear. The font is in manuscript text and is large enough to be easily readable. Also, the bold italicized words whatsapp number list help visitors see the important areas of the offer. Then there are just two quick signup form fields.

The contrast between text and background intent popup contain is kept simple with black text on a white background. Avoid using strange color schemes that strain the eyes. For example, white text on a black background, gray text on a red background, etc.

Attractive images that grab attention and drive conversions

People are very visual, so most marketing materials use visuals to capture people (or at least successful people). You can find visuals in absolute url vs relative url: what’s the difference & which should you use? ads, articles, blogs, brochures, infographics . You can do the same with pop-ups. You can also go the extra mile and include videos in your pop-ups .

The goal is to choose a relevant image that resonates with your intended audience. For example, if you offer free shipping on clothing orders, show a woman carrying a bag of clothes. Or, if you offer free financial planning advice, show a person sitting at a table, stressed, and looking over their bills.

On the other hand, you can also have positive images, such as a woman sitting at a table with bills in her hand, smiling with relief as she talks to a professional on the phone.

Seeing visual content alongside text helps visitors tie the dots together and visualize themselves with the solution intent popup contain provided. And that’s what helps conversion.

Wealthybeyondreason.com Exit Intent Pop-up Example

Next, let’s look at a text-only exit intent popup.

Schoolofselfrevolution.com

And another one is the visual information of the e-book provided. It is more attractive to the visitor and more likely to convert. The color scheme is also good.

Great call to action copy

Every form of marketing copy you create must include a call to action (CTA). Otherwise, you risk wasting your visitors’ time. Users are already accustomed to pop-ups and trying to get them to sign up, but it doesn’t hurt to include a CTA.

This can help provide the nudges they need to complete whatever task you want them to complete. For example, “Sign up to get a free e-book!” and “Fill out the form to learn how to increase your sales!”

There are now a variety of ways to place your CTA. The key is to make it stand out. Some people make their CTA bold and enlarged. Others place it above or above the button. You can experiment with different variations to see what works best for you.

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