If you target the right page and the right audience, exit intent overlays can be a great opportunity to show your visitors a special offer from your brand.
Pop-up window exit landing pages, commercial websites and online e-commerce stores .
Here’s one scenario: A visitor visits your online an exit popup? store and adds a few items to their cart within minutes. Then, they start the checkout phone number list process and right before entering their credit card information, they decide to wait for a better deal or they call you about an email their daughter just sent, which interrupts their ability to complete their purchase.
Using an exit intent popup example like this, you can save abandoned carts like this one and increase your revenue by 20%-30%.
In the following paragraphs, we will present a case study on exit pop-ups on landing pages.
Exit Intent Popup Example and Case Study
Take a look
The campaign discussed in this case study was targeted at a local Israeli robotic vacuum cleaner brand (hereafter “Robot Brand”). The experiment an exit popup? was conducted during the first quarter of 2017 (September to February) and compared with data from the first quarter of 2016.
The goal of this experiment was very how to create an ideal client profile for your digital agency clear: use Poptin to significantly increase conversion rates. Keep in mind that the robotics brand was in a crowded market with fierce competitors like IRobot. As a result, advertising costs did not get any cheaper from 2016 to 2017. The robotics brand had to do everything it could to increase conversion rates.
How Poptin’s Exit Popup Helped Cut Lead Costs by Over 50%
experiment
During Q2 2016, the robot brand ran an AdWords campaign with an average monthly budget of $2,200 for a specific landing page. The landing page for this PPC campaign converted at an average cost of $77 per lead. The landing page generated 86 leads for a total budget of $6,600 for the entire quarter.
During Q2 2017, the robot brand wanted to use the same landing page, but this time in conjunction with Poptin. Using Poptin’s A/B testing feature, the robot brand created and presented two pop-ups to visitors (the same template was used, just with germany business directory different copy and design).
1. A round-shaped exit intent pop-up designed to attract visitors’ attention with a special shape.
2. With the timer pop-up designed to build urgency, the robot brand didn’t offer any discounts in their Poptin copy (this is important because offering a discount can actually increase conversions).
The results? Amazing!
Now that we’ve verified that the exit intent an exit popup? popup is working, let’s take a look at how to make it work for your brand.
First, let’s start with what you should avoid at all costs when using exit intent techniques.