Which block sellers from its website for falsifying reviews web de marketing.Com ; marketing ecommerce . Thanks to these initiatives to defend the honesty of the review this powerful metric regains its ability to measure the climate of the experience. And curiously it has increas its seo positioning as well as its corporate social reputation by acting decisively against those who use this relevant indicator in their own interest la vanguardia . Online and offline reviews this spontaneous and anonymous recommendation process has transcend online purchasing and has also become an offline reference as a quality benchmark puro marketing.
Instagram Bots: An advantage for small brands
This is the case of the michelin stars and their curious birth. Without imagining the impact of his recommendation in a sector where experience is the promise of value the tire manufacturer’s initial idea was to travel kilometers for the attraction of an mobile app development service excellent meal from a pleasant and pleasant trip. If toni segarra founder of the scpf advertising agency had been born in bmw’s “you like to drive” slogan would be the perfect ally for him graffica . André and ouard michelin soon saw the interest that the restaurant section arous and once again visionary decid years later “to recruit a team of diners.
Small brands, big challenges
Who went anonymously to the establishments and subsequently valu their experience” hacienda guzmán . Other brands have follow their example such as robert parker a wine reference and new examples such as repsol soles repsol guide focus on CN Leads restaurants. The success of these ratings is that they have publish a decoding for users and therefore a criterion where quality can be establish. Thus one two or three michelin stars indicate that not only is the food good but that it is worth the detour or even a special trip.