Have you ever heard of social proof marketing ? In fact, this is a very important marketing mechanism for businesses in the digital environment, after all, it is the business driver that makes people want to buy the product/service in question.
In other words, it is a resource used by many companies to leverage and validate marketing strategies and demonstrate the main benefits and differences of a given solution through the voice of an already satisfied customer.
After all, what is the principle of social proof marketing?
Without a doubt, social proof is based on recommending something to someone, whether it be a real-time tracking device or a costume jewelry store. In other words, the principle of influence.
This is why influencer marketing contributes so much to boosting sales for any type of business. And it greatly increases other people’s trust, making them buy that recommended product.
This is because the recommendation makes the other person feel confident and increases their power of influence, which is why many celebrities endorse the brands of well-known products, as their face impresses the public, who know that such an artist would not promote something that is bad.
Therefore, social proof is nothing more than a tool that uses persuasion to make a potential customer complete their purchase intention, whether to buy clothes or an ultraformer 3 installation service in a beauty clinic, for example.
Contrary to what many people think, it is not a misleading tool, after all, the principle of social proof is influencer marketing.
The more people tag a product and the more authority they have to talk about it, the more it will influence others to buy. This can be done through a testimonial from a strong customer whose opinion you trust.
It doesn’t matter who, the important as researchers note, the main conclusions thing is that through the opinion of someone who already knows about the subject, other people can benefit and make decisions based on that opinion.
How does social proof work?
Social proof works through sales pitches and persuasion because consumers need that hook to make a choice.
In other words, anyone who is going revolutionary technologies that can change our times to make a purchase, whether online or in physical stores, wants to see that there are other people who have also purchased that service or product and obtained results.
Some factors end up influencing consumer decisions are:
Number of customers bringing verification to the solution;
Most people’s experience with the solution;
The degree of similarity between the confirmer and the listener;
The customer’s proximity to the influencer;
Experts expressing their opinion on solutions.
All of this means that some companies executive list sell more than others, achieving greater success than others.
Therefore, if you have a company that sells LED lighting installation services in homes and you want to increase your customer base, invest in the principle of influencer marketing.
How does social proof work in digital marketing?
We already understand that social proof is a set of opinions, comments and feedback, whether positive or not, about a brand.
Based on these opinions, consumer behavior can change. That’s why this resource has been widely used in marketing, as it works as a trigger to convert prospects into customers.
Within social networks, social proof is very important because nowadays most people focus on these applications. Any opinion coming from there can therefore generate direct effects that lead the affected person to:
Become a customer;
Strengthen your loyalty to the company;
Create a greater reach for others
To apply this to social media marketing, you need to have some knowledge of the tool you’re using. That’s because the phrase “I don’t care what you think” doesn’t exist on the internet when it refers to a product or service.
Each comment is relevant to form the customer’s final opinion. When the opinion is given through an influencer, the power to influence is even greater.
For this reason, companies should always try to find influential people to implement their ads. But logically in a strategic and appropriate way. In order to avoid making the wrong choices and falling for fake influencer scams .