Adobe has named Acxiom as a strategic partner in the Adobe Experience Agent Orchestrator ecosystem. This collaboration empowers brands to drive multi-agent collaboration, extending the value of agentic AI across workflows with customization capabilities. Marketers can build, manage, and orchestrate AI agents using Agent Orchestrator and Acxiom’s third-party data, enhancing customer experiences through AI-driven buy bulk sms service automation and personalization. The initial use case focuses on agent-based marketing audience creation using client and Acxiom data. Read the press release.
Master your data collaboration use cases in a privacy-first landscape
Adobe’s Real-Time CDP Collaboration allows marketers and publishers to securely match first-party data, identify high-value audiences, and activate campaigns without exposing publicly identifiable information (PII). This solution simplifies data collaboration and reduces costs commonly found in data collaboration or “clean room” technologies. Acxiom’s proposal ability/problem solving ability Connectors and RealID enable precise targeting across connected TV campaigns, delivering double-digit match rate improvements across all browsers, rich customer attributions, and optimized ad performance for effective CTV campaign ROI. Read the press release. Visit Adobe Experience League for Acxiom Audience Distribution destination
Maximize customer acquisition with personalized site experiences
Most businesses see 70-90% of site traffic from Experience Agent Orchestrator ecosystem anonymous visitors. Acxiom’s integration of Digital Recognition with Adobe Experience Platform enables brands to identify these
visitors in real time and enhance their profiles united states business directory with rich third-party data attributes. This allows brands to serve personalized experiences and offers, improving conversions from
awareness to intent to purchase through relevant, real-time interactions. Visit Adobe Exchange
Assess the health of your Adobe technology Investment
Despite the robust capabilities of Adobe Experience Cloud (AEC),
many organizations struggle to prioritize, Experience Agent Orchestrator ecosystem implement, and operationalize a complex, multi-year roadmap. As a platinum Adobe Solution and Technology partner,
Acxiom helps marketers assess the health of their data and technology to maximize their Adobe investment. We offer value assurance consulting for
Adobe Experience Cloud, including a quick scan assessment (four to six weeks) with recommendations for business value realization. Explore our services
Accelerate creative brief optimization for faster go-to-market
The creative brief process can take weeks to months, hindering personalization at scale. Brands can integrate Acxiom’s Adobe experts to drive innovation and efficiency across campaign operations. Alternatively, leveraging Adobe GenStudio for Performance Marketing and Adobe Workfront, Acxiom can help automate the creative brief process by integrating inputs from marketing, legal, and agency teams.