For organic results for your content. Yes, it is very subjective. And it’s not easy to measure. Ideally, paid campaigns and organic campaigns need to be treated separately, as Google itself explains the lack of a direct relationship. Now, if brand visibility is a priority, and your company has money at your disposal, it is worth considering investing in ads to increase authority and generate indirect results in SEO. Scenario 4: Earning backlinks This is another potentially indirect result of allocating advertising dollars on the search engine. As you may know, the backlink routine is one of the 3 pillars of a good SEO.,

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Strategy. We’re talking about securing external links pointing to your website. Giving “votes of confidence” for your pages. Such “votes” are explicit ranking factors for Google, and invariably help your site rise in searches. The point is that gaining these links is not easy. The basic premise for getting backlinks is to have robust content that gives your company a reputation and ensures that other pages refer you to it. And let’s call on Matt Cutts again to explain the relationship between good content and good links: What he makes clear in the video, once again, is that your  special data website and its content need to be good to earn links. But the point is, to attract these votes, your content needs to appear, and that takes time. And here Google Ads comes in again.

Be careful with the short term

You can use the Google advertising platform to promote your pages and content. If what your company offers on your website is of great value, the chance of gaining links will increase. Therefore, the advertising routine can be relevant to generate indirect SEO returns, by increasing the visibility of the content and consequently attracting backlinks. Are you going to advertise? Be careful with the short term. Are you going to advertise? Be careful with the short term. Reaching the end of our text, you are convinced that you will invest in Google Ads. Advertise on Google. Ideally, because it will combine the quick return and also the indirect possibilities of helping SEO. And  CN Leads here it is worth a warning. One of the great benefits of Google Ads, as well as other channels anchored in advertising, is the quick retur

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