Storytelling is the art of telling stories by appealing to emotions. Taking advantage of the International Children’s Book Day, you should know that stories, like tales, are not just for children. And life is made of stories. Along these lines, brands use stories to captivate through emotions.
What we know as ‘Storytelling’. But what is storytelling? Storytelling is the art of telling stories by appealing to emotions. ‘Story’ in English means history and ‘telling’ to tell. Within marketing, this is a technique that consists of connecting emotionally with the audience, through a story and its characters, and transmitting a message in an unforgettable way.
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Stories, which have existed since the world was a world, endure, help us learn and evolve. The emotion of the message We move and act driven by emotion. The Canadian Pharmaceutical Email List simple transmission of a message unilaterally has long since stopped working. In this sense, storytelling seeks to weave a bond with the user, to create an emotion strong enough to inspire and cause a reaction. But why does it work.
“People will forget what you said, they will forget what you did, but they will never forget how you made them feel” Maya Angelou, US poet. How to make a memorable story. There are three ways to categorize stories. The positive ones: they inspire admiration and are etched in the mind from a commendable action and/or that awakens empathy.
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The negative ones: they generate a negative memory that is difficult to erase through fear or rejection. And those Cn Leads that teach: stories that promote learning based on personal experiences and reflections. In this field, BBVA stands out, for example, and its cycle of videos ‘Aprendemos Juntos’. Four examples of storytelling The storytelling technique is a resource applicable to any platform.
We have chosen four that you can easily find on the Internet. TARRADELLAS HOUSE Based on a common event such as moving house, they convey to us the idea that Casa Tarradellas pizza serves to eliminate tensions and bring the family together. IKEA With ‘Terraza’, the furniture giant tells us the story of a curious friendship between a man and a duck.