Improve brand image by putting people at the center of the strategy

Improve brand image by putting people at the center of the strategy. Daniel Marote, CEO of Hydra Social Media, reflected deeply at the 3rd Agency Meeting on what brands offer users today. He gave a different point of view on spam as we all know it and on the meaning of content as the center of any strategy. Is Content Really King?

User experience and Spam to improve brand image

User experience and Spam to improve brand image. Let’s address something that should interest all marketers: people . On the Internet we call them users but they are people, they are the ones who have the money to buy our products and we should worry about them. Adblockers (systems that eliminate advertising from web browsing) are among the most downloaded email leads apps on Google Play and iTunes. It has become something normal for users when before it was something for more advanced users. People are clearly saying they don’t want publicity .

We measure the conversion but not the 'anger' of the users

We measure the conversion but not the ‘anger’ of the users. All agencies and brands focus on measuring conversion. Therefore, they strive to impact with the objective of converting but they do not measure how much a user is bothered. Therefore, their level of anger due to all the impacts received. For example, you enter a department store and the typical salesperson chases you with the latest offer. That’s also spam, taken offline. The agencies are responsible. Therefore, the ones who recommend to brands what type of marketing or advertising CN Leads they should do. We have that responsibility. Obviously agencies must accept this because sometimes the client conditions them.

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