This means that he will not hand over information

This means that he will not hand over information hand-in-hand. So, it is not uncommon to find a scenario with long tail words where we are unable to get clarity on the competition and search volume. In a practical example, consider the words “collar that doesn’t hurt dogs” and; “comfortable dog collar”. If you use Google Keyword Planner , you’ll see that neither term appears to have search volume: Google Keyword Planner – search volume Now Google them both and you have the results below: Search volume – results on Google Conclusion: there are people who search for both terms. So it’s worth producing content and ranking for them. But which one to prioritize? Which one has the most search volume? If you produce content for both, it will take a long time to know which is best.

Now Google them both and you have

 And your company may have spent time and money optimizing for a keyword that doesn’t produce results. This is where Google Ads comes in. With a little money, you can create campaigns using both keywords and compare the results of each one. Therefore, in a few weeks it will be possible to use this information to guide your content production and SEO optimization. Scenario 2: Establish search intent Search  new database  intent is a very interesting topic, and we will soon cover it in another article here. But, in short, what is search intent all about? Think about this: when you type pizzeria bh, you want: see pizzerias in.

And Google knows this Very simply.

BH with their respective locations or; Do you want to read articles talking about how to make pizza and why BH is a reference in this? More likely to be the first option, right? And Google knows this. Very simply. It crosses the content of the pages that pleased the user the most (time on page, bounce rate , etc.) with the keywords searched. This is search intent. Not just the term, but the answer the user wants. Which can be an image, an article, a map, a mathematical calculation, etc. And here, when considering a keyword, you need to ask yourself: what content does the user want? An image? A text? Let’s take the same example above again: Search volume – results  CN Leads on Google Notice the difference between the search results: collar that doesn’t hurt: in addition to ads, it offers articles.

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