Conventional advertising is becoming less and less effective. Some studies indicate that a person, from the time he gets up until he goes to sleep, receives between 3,000 and 5,000 advertising messages. And advertising has been, since time immemorial, a recurring promotion strategy when it comes to attracting customers.
However, faced with this massification, conventional advertising is becoming less and less effective. And more annoying. How to stand out in the face of this fact? Below we help you to discover it. Two years ago, in Spain, according to the DigitalNewsReport.es 2017 study, 28% of the Internet user population blocked online ads: from the computer (90%), from the mobile (28%) and from tablets (19%).
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Currently, the ‘AdBlock’ extension for Google Chrome has more than 10 million users. This ad blocking system creates a better digital experience for customers, but it’s a problem for brands. How to fight the anti-ad movement? With content marketing.
What is content marketing? Content marketing is a long-term strategy that uses content, in all its formats, to create a strong relationship with the Accounting Bookkeeping Business Email List audience, capture their attention and improve engagement. ‘The formula for success in content: help, educate, inform, entertain or inspire’. Lucas García, CEO of Socialmood. Unlike paid ads, content marketing aims to build trust and attract the audience in a more selective and less invasive way. 4 reasons to bet on content marketing Improves brand image.
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If you provide personalized and quality information, you will improve your reputation and visibility. It allows you to generate direct and close relationships Cn Leads with your users in a natural and open way. It is cheaper and more profitable. Improve your positioning in search engines. How do I generate content? You have endless options for creating and promoting your content. Don’t just stick to social media. Innovate If you want it to work, don’t focus on a single format, diversify to attract more audiences.
