Ad impressions for targeted content and native ads

 Inbound turns this logic on its head. He addresses your problems, your pain first. It engages you in communication and lets you understand your situation before talking about products and solutions. How did this conversation begin? There is content. Thus, the discipline of content marketing was born. Produce text, images, videos. Everything is centered around the customer’s pain points. Focus on educating, nurturing and qualifying potential consumers to purchase. Then, as you probably already know, marketing-focused agencies, startups, and companies quickly jumped into this vein and started mass-producing content. In Brazil, this initiative is led by companies like Rock Content, who have done an excellent job educating the market on the importance of this strategy. Why invest in content marketing.

Need to create content for my customer

Why Invest in Content Marketing Conceptually, this all makes sense. But then we get into the business environment. After all, businessmen, Brazilian or not, want money. Want results. And, in this case, he always asks himself: “So I don’t need to sell my product, but I need to create content for my customer? But I want to sell to him, not educate him!” That’s right , but now is the time to remember this: 90% of people are out and about when they make a purchase. In other words, almost everyone who can buy from you doesn’t care about your product. But they are potential new database  customers. They have a pain point that your product can solve. So how do you attract this group? Make content oriented toward pain rather than solutions.


He will notice that you are interested in helping

Why Invest in Content Marketing Conceptually, this  CN Leads all makes sense. But then we get into the business environment. After all, businessmen, Brazilian or not, want money. Want results. And, in this case, he always asks himself: “So I don’t need to sell my product, but I need to create content for my customer? But I want to sell to him, not educate him!” That’s right , but now is the time to remember this: 90% of people are out and about when they make a purchase. In other words, almost everyone who can buy from you doesn’t care about your product. But they are potential customers. They have a pain point that your product can solve. So how do you attract this group? Make content oriented toward pain rather than solutions. 

Le imprese possono sfruttare l’ia per analizzare

L’intelligenza artificiale (ia) sta trasformando il marketing. Rendendolo più mirato. Efficiente  efficace. Le imprese possono sfruttare l’ia per analizzare I dati dei clienti. Personalizzare contenuti e offerte. Implementare chatbot per l’assistenza clienti. Raccomandare prodotti. Ottimizzare le campagne di marketing. Tra gli strumenti a disposizione delle aziende esistono già campagne pubblicitarie basate sull’intelligenza artificiale. Come quelle di google che unificano gli annunci pubblicitari di tutti I canali google in una sola campagna.

techniques aim at increasing visibility

Seo (search engine optimization) is the set of strategies and techniques aim at increasing visibility in search engines and new database therefore optimizing the indexing of organic results and positioning in serp. We work on meta tags. Html code and textual and multimia content. Key elements that describe the identity and function of the page and that provide the search engine with the information necessary to appear in the first results. In other words. When a user types a word and begins the search. Google will direct the url of the page most faithful to the request.

Instagram follows the same logic as the search engine

Instagram follows the same logic as the search engine. With its own algorithm.  However. Capable of CN Leads reading and analyzing the profile and relat contents. The world of instagram is populat by around 1 billion profiles and having a highly performing account at seo level is the right answer to get index and appear in the first search results. The algorithm sorts and finds the contents that best respond to the user’s specific request . Analyzing the text. Activity and popularity signals of all the social profiles.The elements to take care of for an index instagram pageText is the key to the entire indexing process. Once you have typ the word on which you want to view content in the search bar.

The advantages of marketing automation

This is why marketing automation can help companies ruce overall costs but also satisfy  demand . Grow the business and remain competitive . Regardless of the size of the company. Thanks to marketing The advantages of marketing automation automation you can offer add value to consumers.2. Customer journey customizationMarketing automation is able to send personaliz content to the right buyers. When they actually ne it. Personaliz communications are highly valu by consumers and can generate more potential customers.

Through personaliz communications

Through personaliz communications. Marketing automation tools collect new database valuable data on user behavior . Allowing you to make any adjustments to your digital marketing strategy.The information obtain is crucial not only for the marketing department. But also for the organization of the sales team. As it allows them to focus on qualifi prospects.3. Accurate measurement of resultsA fundamental advantage of marketing automation is the ability to precisely measure the results obtain.


It is possible to generate potential customers

Thanks to automation. It is possible to generate potential customers (leads) and the subsequent measurement allows you to constantly analyze the performance of marketing campaigns. Evaluating the returns and effectiveness of your communication strategies in almost real time . For an entrepreneur there is nothing better than being able to intervene immiately on the progress of a promotional CN Leads  campaign.4. Reach the target effectivelyAnother key benefit is allowing companies to more effectively reach their customers.

Patching of third-party applications: problems and opportunities

The cyber threats that organizations face are commonplace. For this reason, security has become one of the main daily.  Worries to focus your attention on, especially if you are an msp! When it comes to protecting business-critical environments from malware.  A few security measures can make a real difference. One of these is the patching of third-party applications .  Which is essential for ensuring protection for the network . Infrastructures you manage because it is able to resolve the system vulnerabilities.  To which they are naturally subject. 

How MSPs process third-party software patches

 We organized a session , of the.  How we do it format , to talk about the topic and, in particular.  To address the following topics: how msps process third-party software patches .  What are the inefficiencies and possible difficulties .  How can you best check that new database everything is up to date; how to manage.  Critical applications ; what to do with those not directly integrated into your rmm.  The advantages of an application patching process in terms of security.  Efficiency and innovation. During the webinar we also shared the results of a survey to which many of your msp.  Colleagues responded and we explained how ahab manages this activity . 

What are the inefficiencies and possible difficulties

One of the biggest challenges for those who do your job is to offer their customers . Such a valid, accurate and advantageous service that it is both perceived as such . By the customer and stands out compared to the competition . To help you achieve this CN Leads every day, ahab has structured the first class .  A service that will give you the opportunity to gain access to superior services.  That will allow you to improve your msp activities at 360° . This is why it is necessary to take time to talk to the customer and understand.  His concerns by discussing his weaknesses and nes so as to find strategies and tools to help him.

Needs to be the main sales driver for your

For organic results for your content. Yes, it is very subjective. And it’s not easy to measure. Ideally, paid campaigns and organic campaigns need to be treated separately, as Google itself explains the lack of a direct relationship. Now, if brand visibility is a priority, and your company has money at your disposal, it is worth considering investing in ads to increase authority and generate indirect results in SEO. Scenario 4: Earning backlinks This is another potentially indirect result of allocating advertising dollars on the search engine. As you may know, the backlink routine is one of the 3 pillars of a good SEO.,

Add Your Heading Text Here

Strategy. We’re talking about securing external links pointing to your website. Giving “votes of confidence” for your pages. Such “votes” are explicit ranking factors for Google, and invariably help your site rise in searches. The point is that gaining these links is not easy. The basic premise for getting backlinks is to have robust content that gives your company a reputation and ensures that other pages refer you to it. And let’s call on Matt Cutts again to explain the relationship between good content and good links: What he makes clear in the video, once again, is that your  special data website and its content need to be good to earn links. But the point is, to attract these votes, your content needs to appear, and that takes time. And here Google Ads comes in again.

Be careful with the short term

You can use the Google advertising platform to promote your pages and content. If what your company offers on your website is of great value, the chance of gaining links will increase. Therefore, the advertising routine can be relevant to generate indirect SEO returns, by increasing the visibility of the content and consequently attracting backlinks. Are you going to advertise? Be careful with the short term. Are you going to advertise? Be careful with the short term. Reaching the end of our text, you are convinced that you will invest in Google Ads. Advertise on Google. Ideally, because it will combine the quick return and also the indirect possibilities of helping SEO. And  CN Leads here it is worth a warning. One of the great benefits of Google Ads, as well as other channels anchored in advertising, is the quick retur

That neither term appears to have search volume

This means that he will not hand over information hand-in-hand. So, it is not uncommon to find a scenario with long tail words where we are unable to get clarity on the competition and search volume. In a practical example, consider the words “collar that doesn’t hurt dogs” and; “comfortable dog collar”. If you use Google Keyword Planner , you’ll see that neither term appears to have search volume: Google Keyword Planner – search volume Now Google them both and you have the results below: Search volume – results on Google Conclusion: there are people who search for both terms. So it’s worth producing content and ranking for them. But which one to prioritize? Which one has the most search volume? If you produce content for both, it will take a long time to know which is best.

The logic then is the same as for keywords

Comfortable collar: offers product ads for purchase at the beginning. And then the question arises: why were no products offered for the word “collar that doesn’t hurt”? Because of search intent. Detailing: collar that doesn’t hurt: people want to know more. Understand more about collars. Comfortable collar: Users want purchasing options. They are interested in purchasing. The logic then is the same as for keywords. How to identify these intentions  Latest database in a short time? Doing Google Ads. Use the same campaigns already mentioned. And monitor user interest. Offer a form, a chat, and vary the page content, doing a/b testing.

By entering the website via Google Ads

What does your audience respond most to? Under what circumstances does it convert more? Images, videos, texts? Use this valuable information to guide your SEO work. Scenario 3: Brand exposure Brand exposure Now we get into the side effects of Google Ads for organic positioning. Again, paying Google will not help you bring the organic result from the tenth page to the first. Not directly. But indirectly he can. In some ways: If someone sees your result in paid search and organic search, they may feel  CN Leads encouraged to click on organic search, which increases your organic click rate (and improves ranking); By entering the website via Google Ads, people will get to know your brand and products.

This means that he will not hand over information

This means that he will not hand over information hand-in-hand. So, it is not uncommon to find a scenario with long tail words where we are unable to get clarity on the competition and search volume. In a practical example, consider the words “collar that doesn’t hurt dogs” and; “comfortable dog collar”. If you use Google Keyword Planner , you’ll see that neither term appears to have search volume: Google Keyword Planner – search volume Now Google them both and you have the results below: Search volume – results on Google Conclusion: there are people who search for both terms. So it’s worth producing content and ranking for them. But which one to prioritize? Which one has the most search volume? If you produce content for both, it will take a long time to know which is best.

Now Google them both and you have

 And your company may have spent time and money optimizing for a keyword that doesn’t produce results. This is where Google Ads comes in. With a little money, you can create campaigns using both keywords and compare the results of each one. Therefore, in a few weeks it will be possible to use this information to guide your content production and SEO optimization. Scenario 2: Establish search intent Search  new database  intent is a very interesting topic, and we will soon cover it in another article here. But, in short, what is search intent all about? Think about this: when you type pizzeria bh, you want: see pizzerias in.

And Google knows this Very simply.

BH with their respective locations or; Do you want to read articles talking about how to make pizza and why BH is a reference in this? More likely to be the first option, right? And Google knows this. Very simply. It crosses the content of the pages that pleased the user the most (time on page, bounce rate , etc.) with the keywords searched. This is search intent. Not just the term, but the answer the user wants. Which can be an image, an article, a map, a mathematical calculation, etc. And here, when considering a keyword, you need to ask yourself: what content does the user want? An image? A text? Let’s take the same example above again: Search volume – results  CN Leads on Google Notice the difference between the search results: collar that doesn’t hurt: in addition to ads, it offers articles.

Keywords and the like to see how users behave

Commitment; requires constant dedication. In other words, if your company is not in a hurry, it is quite possible that it will prefer to discard Google Ads work and focus solely on SEO. However, if we are going to exhaust the subject, there are scenarios where advertising on Google can help SEO. When can advertising help SEO? When can advertising help SEO? Before we go into some possibilities, it is important to reiterate what we have already said here: Advertising on Google will not have any DIRECT impact on your organic results. However, in short, two possibilities can present themselves when working with ads, and both can contribute to SEO routines: identification of possibilities and; indirect impacts.

Keywords and the like to see how

By identifying possibilities, we are simply talking about emulating the SEO scenario – which depends on the long term – in the short term. In short, test ads, titles, Keywords and the like to see how users behave. It’s not the same thing as SEO, but it can bring some insights. In indirect impacts, we are talking about the logic of the marketing mix. You know when you advertise a product and your customer buys another. It’s a side effect, right? It wasn’t its main objective, but the indirect return ends up happening. So, detailing these new data possibilities, we can consider 4 scenarios where advertising can help with SEO routines: identify keywords; establish search intentions; brand exposure; gain backlinks. Scenario 1: Identify keywords To achieve results with SEO

That’s because these words precisely represent


Establishing the keywords that will be the focus is essential. That’s because these words precisely represent what users are typing into Google. And accordingly, it will be necessary: produce content focusing on these words; monitor the positioning of your page in relation to these words; optimize content constantly. However, to establish which term to focus on, two primary factors usually need to be considered: search volume; competition. Making it clearer: If the word doesn’t have search volume, it doesn’t make much sense to rank for it ( no one searches, so no one will enter your website ); If the word is very competitive, it will be very difficult to gain positions on the first  CN Leads page. So far so good, mainly because there are several tools that will help you find this information. However, we need to remember that we are talking about Google’s core business.